Chirag Hospitals

Boosting Patient Engagement and Digital Presence for Chirag Hospitals

Company
chirag hospitals

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Industry

Hospitals

Services

Container Orchestration, Infrastructure & DevOps Setup from Scratch, OpenSearch Integration, Logging and Monitoring, Ongoing Support.

Technology

Serverless, AWS ECS, S3, Cloudfront, OpenSearch, SQS, ELB, NodeJS, Mysql, New Relic.

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Introduction: Chirag Hospitals, known for its comprehensive medical services, aimed to improve patient engagement and enhance its digital presence. Partnering with Advaith Health, Chirag Hospitals implemented strategic digital marketing solutions that significantly boosted patient interaction and online visibility. 

Challenge

Chirag Hospitals wanted to attract more patients, enhance their digital presence, and provide valuable information about their services. They needed a robust digital marketing strategy to achieve these objectives. 

Our Approach

Advaith Health crafted and executed a comprehensive digital marketing strategy:
Website Redesign: Developed a user-friendly, mobile-responsive website with detailed information on medical services. 

SEO Strategy: Optimized website content to improve search engine rankings and visibility.

Social Media Marketing: Created engaging content to interact with potential patients and inform them about the hospital’s services. Used targeted ads to reach specific demographics, increasing social media engagement and inquiries. 
Content Marketing: Developed informative articles and blogs on healthcare topics to attract organic traffic and establish Chirag Hospitals as an authority. 

Google My Business Optimization: Enhanced local search visibility, leading to more direct calls and appointment requests. 

Results:
  • Patient Engagement: Increased by 60%.
  • Website Traffic: Grew by 75%.
  • Appointment Inquiries: Increased by 50%.
  • Social Media Engagement: Rose by 65%.
  • Testimonials

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    “Advaith Health’s digital marketing strategies have significantly enhanced our patient engagement and online visibility. We have seen a marked increase in inquiries and appointments.”

    – Dr. Suresh Kumar

    Senior Consultant - Chirag Hospitals

    “Partnering with Advaith Health has been a game-changer for us. Their expertise in digital marketing has helped us reach more patients and provide them with the information they need.”

    – Dr. Meena Sharma

    Consultant - Chirag Hospitals

    Conclusion: Through strategic digital marketing initiatives, Chirag Hospitals boosted its online presence, engaged more patients, and established itself as a trusted provider of medical services. The successful collaboration with Advaith Health continues to drive growth and improve patient outreach.

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