Lux Hospitals
Transforming Patient Outreach and Operational Efficiency for Lux Hospitals
Company
LinkMe is a social networking application that works on a global stage and has attained viral popularity by consolidating all the contact information, social media profiles, and URLs of a user to create a unique QR and link that customers can use to elevate their networking, as well as providing marketers with a large-scale platform to advertise to their customers effectively.
Industry
Healthcare Department
Services
Container Orchestration, Infrastructure & DevOps Setup from Scratch, OpenSearch Integration, Logging and Monitoring, Ongoing Support.
Technology
Serverless, AWS ECS, S3, Cloudfront, OpenSearch, SQS, ELB, NodeJS, Mysql, New Relic.
Share
Linkme is a social networking platform designed to facilitate easier and more effective networking by consolidating all of a user's social media profiles and links into one place.
Lux Hospitals a premier healthcare provider renowned for its exceptional care and advanced medical services, sought to elevate its patient engagement and operational efficiency. With a vision to enhance patient satisfaction and streamline operations, Lux Hospitals partnered with Advaith Health to implement innovative digital solutions. This successful collaboration not only revolutionized their existing operations but also inspired confidence to expand by opening a new facility in Hitech City.
Challenge
Lux Hospitals aimed to further improve patient engagement, modernize their digital presence, and optimize operational systems. They recognized the potential to enhance how patients interact with their services online and sought to create a more cohesive and efficient system for managing patient records and appointments.
Our Approach:
To achieve these goals, Advaith Health designed a comprehensive digital transformation strategy:
Website and SEO Optimization:
Website Redesign – We crafted a user-friendly, mobile-responsive, and visually appealing website to provide a seamless online experience for patients.
SEO Strategy: By optimizing the website’s content and structure, we improved search engine rankings, making it easier for patients to find and access the hospital’s services online.
Social Media Marketing:
Engaging content was developed to increase patient interaction and awareness of hospital services.
Data-driven strategies targeted specific demographics, resulting in a significant boost in social media engagement and patient inquiries.
Mobile Application Development: A patient-focused mobile app was created for easy appointment scheduling, access to medical records, and receiving health updates. This innovation led to a notable increase in app downloads and improved patient convenience.
CRM and Marketing Automation: Implemented a robust CRM system to automate appointment scheduling and follow-ups, reducing no-show rates.
Enhanced patient interaction through personalized follow-ups and communications, leading to higher lead conversion rates and reduced appointment no-shows.
Launched targeted advertising campaigns to attract relevant leads and increase patient inflow.
Consistent social media content maintained across all profiles ensured high visibility and engagement, further driving patient inquiries and conversions.
Google My Business Optimization:
Enhanced local search visibility, attracting more patients from the surrounding areas and increasing direct calls and appointment requests.
Results:
The comprehensive approach led to substantial improvements in Lux Hospitals’ digital presence and operational efficiency:
Patient Engagement: Increased by 45% through enhanced digital marketing efforts and a user-friendly website.
Website Traffic: Grew by 60%, with a significant rise in organic search visitors.
Appointment Management: Automated systems reduced appointment no-shows by 25% and increased booking efficiency.
Patient Satisfaction: Overall satisfaction scores rose by 30% due to better online experiences and efficient management systems.
Lead Generation: Targeted advertising campaigns generated a 40% increase in patient inflow.
Social Media: Consistent content and SEO practices led to a 50% increase in social media engagement and reach.
Testimonials
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“The digital transformation led by Advaith Health has truly revolutionized our patient outreach and operational efficiency. The new systems and marketing strategies have significantly improved our engagement and patient satisfaction.”
Dr Abhishek Katha
Lux Hospitals - MBBS, MS (General Surgery), FMAS, DMAS Senior Consultant & Advanced Laparoscopic Surgeon
“Our partnership with Advaith Health has been a game-changer for us. The increased patient inflow and engagement have allowed us to confidently open our new facility in Hitech City.”
- Dr. Sridhar M
Lux Hospitals -Senior Consultant & Advanced Laparoscopic Surgeon.
“The efficiency and effectiveness of the digital solutions provided by Advaith Health have set a new standard for our operations. We look forward to continuing our collaboration and achieving even greater success.”
- Dr. Samhitha Reddy
Lux Hospitals -Consultant Colorectal & Laparoscopic Surgeon.
“The digital transformation led by Advaith Health has truly revolutionized our patient outreach and operational efficiency. The new systems and marketing strategies have significantly improved our engagement and patient satisfaction.”
Dr Abhishek Katha
Lux Hospitals - MBBS, MS (General Surgery), FMAS, DMAS Senior Consultant & Advanced Laparoscopic Surgeon
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